THE HOLIDAY SERIES
ChannelSight's one-stop shop for all you need to plan your 2024 holiday campaign.
We've got comprehensive insights into consumer behaviour, market trends and proven strategies to ensure your brand shines bright during the busiest shopping season of the year.
From breaking down key sales milestones to uncovering regional shopping habits, our series offers actionable data to help you stay ahead of the curve and drive impactful holiday results.
2024 Holidays Unwrapped
With 80% of consumers planning to spend more or the same as last year, brands must adapt to changing behaviours and economic influences.
In chapter one of our holiday series, we explore record-breaking sales, the rise of mobile commerce and shifting consumer preferences in online shopping.
Gifting Around the Globe
Gain key insights into how holiday shopping behaviours differ across the U.S., Europe and the Middle East.
From peak shopping days to mobile vs. desktop preferences and spending patterns, this report provides the data you need to tailor your eCommerce strategy for each market.
Discover regional trends that will help you boost engagement, optimise campaigns and drive more holiday sales.
2024 Seasonal Spending Across the Generations
Explore how Gen Z relies on social media for purchases, while Baby Boomers stick with traditional in-store shopping.
Understand how economic conditions influence spending behaviours and learn what types of marketing content resonate most with different age groups.
This report equips brands with the insights needed to create tailored holiday campaigns that engage and convert across all generations.
Hybrid Selling for the 2024 Holidays
It’s all about delivering a standout shopping experience this holiday season.
Consumers are seeking convenience and personalisation and brands must adapt.
This report explores how combining Direct-to-Consumer (DTC) strategies with retailer collaborations can create a powerful, seamless shopping journey.
Get actionable insights on synchronising marketing efforts, utilising data for tailored experiences and optimising inventory management.
With the right hybrid approach, you can enhance customer loyalty and drive sales across all channels.
The Festive Fundamentals
The essential strategies to help you thrive, including mobile-first optimisation, extended engagement periods and data-driven insights.
This report will guide your brand through the critical steps needed to maximise growth and capture consumer attention throughout the entire season, not just Black Friday or Cyber Monday.
Learn how to build campaigns that deliver lasting results across Q4.